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See what the media are saying about our unique spaces and unforgettable stays.
Travel Inspo: Stay in a Scandinavian-Inspired Flat in Traverse City
By Carly Simpson | MyNorth.com
The space, now named The Flats at Front + Union, is a boutique hotel with six luxury suites featuring Scandinavian-inspired design, modern amenities and thoughtfully curated artwork from Traverse City makers. The bedding, pillows and towels are from eelo, a homeware company run by Vander Roest, whose storefront is on the ground floor. We especially love Flat 301, a two-bed, 2-bath corner suite with a spiral staircase and loft.
Downtown Loft Getaway
By Carly Simpson | Traverse Magazine
When the Masonic Building went up for sale in downtown Traverse City, Jen Vander Roest felt an immediate connection to the historic property. With help from her husband, she carefully restored the building, which was built by the Freemasons in 1890, keeping the original woodwork and brick walls, uncovered behind drywall.
Our Travel Writers Share the 15 Things You Should Check Out in the Midwest in October
By Midwest Living Editors | Midwest Living
There's a new hotel in town and it's making waves in Grand Traverse Bay. The Flats is located downtown in the historic Masonic Building. Six luxury flats showcase the property’s original brick walls, reclaimed wood floors and oversized windows with views of Front Street. Of course you can take advantage of being within walking distance of Traverse City's great restaurants, but the accommodations all include full kitchens if you prefer to stay in. Bring the whole fam or take a quiet getaway—The Flats offer one-, two- and three-bedroom suites.
Michigan Roadtrip: In 10 Tagen von Detroit zu den Great Lakes bis nach Chicago
By Caro & Martin | We Travel the World
➜ The Flats at Front + Union (Absolut empfehlenswert!)
This Lesser-known Fall Foliage Destination Is the 'Cherry Capital of the World' — How to Plan Your Visit
By Evie Carrick | Travel + Leisure
If you want to stay in the heart of Traverse City check out The Flats at Front + Union. The beautifully designed and decorated 1-, 2-, and 3-bedroom flats provide ample space and an apartment-like feel that will have you dreaming of a move to Traverse City.
Vineyard inns, golf resorts, luxe glamping: Traverse City has buffet of vacation options
By Tanda Gmiter | MLive
Downtown lofts at The Flats at Front and Union: This little boutique hotel has six flats and they are right downtown, giving you an utterly walkable vacation.
The 13 Best Places for Leaf Peeping in United States in 2024
By Katie Scott Aiton & Morgan Croissant | Matador Network
The Flats, downtown’s newest hotel, is a must for those looking for a boutique hotel stay. It’s near the city’s most beautiful tree-filled streets, excellent restaurants, and breweries. The hotel has six luxury apartment-style accommodations with fully equipped kitchens, hardwood floors, original brick walls, and windows where you can enjoy looking out over the crimson leaves.
Vineyard inns, golf resorts, luxe glamping: Traverse City has buffet of vacation options
Travelgirl Magazine
Traverse City sightseers can now book a stay in the center of downtown at 𝙏𝙝𝙚 𝙁𝙡𝙖𝙩𝙨 𝙖𝙩 𝙁𝙧𝙤𝙣𝙩 + 𝙐𝙣𝙞𝙤𝙣, the city’s newest boutique hotel in the historic Masonic Building. Each of its six luxury flats (ranging from one to three bedrooms) boasts a full kitchen, dining area and living room space, complete with the building’s original brick walls and reclaimed wood floors. The hotel’s Scandinavian-inspired design is sleek and modern yet laid-back and comfortable, with thoughtfully curated local details like Traverse City artists’ work on the walls, bedding and pillows from partner textile brand eelo (whose storefront recently opened on the building’s ground floor) and Higher Grounds Coffee beans stocked in the pantry.